Survey Reveals: “Pumpkin Spice” Is Anything But Basic

Before the first Autumn leaf falls to the ground, consumers are lined up at their nearest Starbucks, waiting to get their hands on the much anticipated PSL (aka, Pumpkin Spice Latte for those less familiar). This Fall fan favorite is often referred to, by society, as a drink for the most “basic” of people, but the latest data from Plenty of Fish reveals something very different. Pumpkin spice is anything but basic, in fact, it’s considered “trendy.”