Study: Single Mothers Find Partners Faster

With Mothers Day coming up this Sunday (May 10 – mark your calendars!), we wanted to learn more about some special women that are worth celebrating every day of the year: single moms!

We surveyed our database of single mothers on PlentyOfFish – a whopping 44% of our female users – for more information on their approach to love, how they use online dating, and what they’re looking for in their perfect match.

Some interesting facts about PlentyOfFish’s strong, savvy, and successful single mothers:

1. Eyes on the prize. Single moms are signing up in search of results – and getting them. 43% of survey respondents said they started dating online after hearing success stories. And, according to PlentyOfFish’s study, single moms find a partner 10% faster than the average user. Mothers Day graph1

2. Kids come first. It comes as no surprise that kids are these moms’ top priority. In fact, 63% of moms said they’d consider their child’s disapproval of a potential partner as a major red flag. Mothers Day graph3

3. Motherhood = full time job. Being a mom is no easy task. Between kids, work, and having a social life, single moms have their hands full. As such, single mothers report using online dating whenever they can spare a second of their precious time – whether that’s first thing in the morning, during the day while their children are at work, or once they put their kids to bed.Mothers Day graph2

4. Ms. Independent. Despite being focused on their kids, single moms should not be mistaken for weaklings. The top two most common misconceptions about single moms as reported by our respondents: 1. She’s just looking for a father figure for her kids 2. She’s a damsel in distress who needs to be saved.Mothers Day graph4

5. Birds of a feather. Like many online daters, single mothers are looking for partners they can relate to. Accordingly, they are 3.4 times more likely to date a single father than childless women are. In contrast, single moms are half as likely to date childless men as women with no children are.

6. Howdy, partner. In their love lives, single moms value partnership above all. Over 56% of those surveyed listed ‘partnership’ as what they were looking for in a match. ‘Romance’ and ‘fun’ came in second and third place respectively, with ‘financial support’ ranking the lowest.Mothers Day graph5

Do you have #PlentyOfLove4Mom? We’re holding a contest dedicated to the all the amazing mothers out there. Show some appreciation for your mom and you could win $500. For all the info:

PlentyOfFish Announces Space Program: Mars For Two

PlentyOfFish is officially announcing the launch of our very own Mars pioneer program today, “Mars for Two.” Teaming up with a private partner specializing in space exploration, PlentyOfFish will be granting singles a chance to find the love of their lives, and establish a permanent human settlement on Mars. The launch date has been set for 2025.

Mars for Two will join the likes of NASA and Mars One, who are currently developing the capabilities needed to send humans to Mars by the mid 2030s and 2027, respectively. So with a notably ambitious launch date projected for 2025, this opportunity won’t be available to all singles on the hunt for love.

After a lengthy application process separate from the site itself, a select group of singles will be connected with one exceptionally compatible prospective partner using the mutual match algorithm behind PlentyOfFish.


Relationships that flourish will continue to advance in the program. Eventually, two couples will be selected for extensive training for what is projected to be the first manned mission to land on Mars.

Upon arrival, these couples will put their relationships to the ultimate test by spending the rest of their lives together living and working on Mars with water, food and oxygen provided by the mission. Research and significant insight into the complexities of human relationships and true compatibility will provide an immeasurable wealth of new knowledge for future research on both Mars and Earth.

Couples are the driving force behind Mars for Two because they can offer each other emotional support and love through such a profound change that will permanently alter their lives. This initiative is also positioned to help with reproduction on Mars with the intention of building a larger permanent community.

“At PlentyOfFish we’re passionate about bringing people together. With 4 million people logging on to the site each day, and over 1 million relationships created each year, we’ve successfully created a lasting legacy here on Earth – so the time has come to quite literally expand our horizons by sending couples to Mars,” explains Founder and CEO Markus Frind.


The 17 Most WTF Things Relatives Have Said To Single People Over The Holidays

With Christmas only 2 days away, chances are, singles everywhere are already getting excited about sitting around the table with loved ones for the annual Christmas feast. However, nosy Aunt Betty’s prying questions about when the heck you’re going to get married and have babies? Not so much. We recently asked PlentyOfFish users on our forums to tell us “The Most WTF Thing A Family Member Has Said To You About Being Single For The Holidays”, and the answers delivered. So next time Aunt Betty pipes up, remember that you’re not alone.

  1. “So, I hear even Charles Manson won’t be single for the holidays …”
  2. “Merry Christmas. Have you got a new boyfriend yet?”
  3. “Are there cobwebs up there yet?”
  4. “You are the last of the family tree.”
  5. “If you were a better cook you could catch a husband.”
  6. “I told you, too many children is a turn off.”
  7. “When I saw this ‘Grow Your Own Boyfriend toy’, I just knew I had to get it for you for Christmas”
  8. “If you were a better housekeeper you could probably keep a husband.”
  9. “Luckily you have your dog to keep you company.”
  10. “Hope you have shares in a battery company.”
  11. “You need to wear sexier clothes. Show some cleavage.”
  12. “I know why you’re single… you need a breast reduction. I can recommend a surgeon”
  13. “How’s the wrist?”
  14. “If you lose some weight all your problems will be gone”
  15. “Don’t wear such fancy clothes. Certainly don’t wear heels. Makes you too tall.”
  16. “You’re probably single because you talk too much.”
  17. “I pity your parents. No grandchildren.”

What are the most WTF things a relative has said to YOU about being single over the holidays? Tell us in the comments below!

Merry Christmas and Happy Holidays from PlentyOfFish!

This Year’s Best Halloween Costumes For Singles

With Halloween just one day away, chances are if you haven’t planned out your costume already, you’re scrambling. Lucky for you, we polled over 1200 of our users in the United States to gain some insight into who will be wearing what this upcoming Halloween. And perhaps more importantly, we got the inside scoop on which costumes are considered the most appealing by single men and women.

Turns out sexy nurses will have to step aside this year, because the survey found over 62% of women planning to dress as strong female characters, like 2014 pop culture powerhouses Katniss from the Hunger Games, and Khaleesi from Game of Thrones.  That left only 38% planning more sweet, submissive costumes like Sleeping Beauty and Kate Middleton.

Top Costumes for Women

  1. Katniss from the Hunger Games – 20%
  2. Sleeping Beauty – 16%
  3. Katy Perry – 15%

When it comes to the men this year, we’re seeing good prevailing over evil, with a strong trend towards heroic leading men. But that doesn’t mean there isn’t a little room for something sinister.

Top Costumes for Men

  1. Captain America – 35%
  2. Walter White from Breaking Bad – 17%
  3. Jon Snow from Game of Thrones – 16%

But What Do Women Want To See?

With Captain America coming in as #1 for men, he also has an effect on the ladies, with over 38% of women finding themselves most attracted to this costume at a party. Lego man and Pharell Williams costumes also placed strongly, while Kanye West and Joffrey from Game of Thrones finished last when it came to female preference for male costumes.


What are  you dressing up for this Halloween? What are your top costume choices?

Firstborns are More Likely to Find Love

Firstborn, middle, youngest, or single children…who is most likely to succeed at life and love?

The research team at PlentyOfFish set out to understand how your order in the family impacts your likelihood of reaching financial and personal success. With a sample size of 7.6 million singles, the PlentyOfFish research team conducted a comprehensive study that examined the correlation between birth order and long-term relationships, income brackets and education level. They also looked at the relationship between birth order and hair colour, pets and body type. What did they find? Firstborns are more likely to experience several advantages in life. In comparison to their younger siblings, firstborns are more likely to find a relationship, pursue higher education, and make between $100k and $150k a year. The findings differed depending on the number of children in the family, but firstborn children consistently came out on top.

Here are some of the most interesting findings from the study:
  • Firstborn children experience several advantages in life in comparison to their younger siblings. They are more likely to find a relationship, pursue higher education and make a higher income compared to their younger siblings.
  • Middle children are the least likely to find a relationship.
  • Youngest children are the least likely to pursue higher education compared to their older siblings.
  • Single children experience several disadvantages in life. They are less likely to pursue higher education and make an income over $50K in comparison to most singles who have siblings.
How was the study conducted? This PlentyOfFish study examined North American singles, both men and women between the ages of 25 and 45 years old from families with up to 6 children. All users must have created a PlentyOfFish profile since 2013, and we included both current users and those who have since deleted their accounts. The content of this post is based on the information provided by our users to populate their profiles, and we compared the eldest, middle, youngest and single children to examine how they compared to the average user on the site within the same sample group.

How Does Your Birth Order Influence Your Direction in Life?

Likelihood of Finding a Relationship and Birth Order

  • Firstborn children are more likely to find a relationship in comparison to their younger counterparts. 
  • Middle children across the board are the least likely to find a relationship.


Income and Birth Order

  • Single children are 18% less likely to make between $100K and $150K.
  • Eldest of three is 11% more likely to make between $100K. and $150K. Eldest children are the most likely to make an income over $100K/year.
  • Middle children are more likely to make between $100K and $150K compared to their younger sibling/s.


Education and Birth Order

  • Single children are 12% less likely to pursue a PhD. Firstborn children in a family of two, are 20% more likely to pursue a PhD.
  • Firstborn children (regardless of the number of children in the family) are the most likely to pursue higher education, and less likely to only have a high school degree.
  • As the number of children in a family increases, the likelihood that the children will pursue a bachelor’s degree decreases. The exception is single children who are 13% less likely to pursue a bachelor’s degree.





BirthOrderInfluence2 (2)


Research Leads

Morgan Cabot BSc. is a Data Analyst at PlentyOfFish, where she explores the site’s massive database to search for interesting patterns and trends. She graduated from the University of British Columbia on the Dean’s Honour list with a BSc in Mathematics.

Steve Oldridge PhD. leads the Research team at PlentyOfFish and was the main researcher involved in writing several of the PlentyOfFish matching algorithms.  He earned a PhD from the University of British Columbia in Electrical and Computer Engineering.

Credits: Christina Martin (Design), Morgan Cabot and Steve Oldridge (Research)

How Your Drinking Habits Are Affected By Where You Live And How You Love

The trifecta of Mardi Gras, St. Patrick’s Day and Spring Break make March one of the year’s busiest drinking months in America. So naturally, we wanted to learn more about the role alcohol plays in the lives of singles, and how drinking habits are affected by where they live. The PlentyOfFish Research team got to work on a comprehensive research study of 11 million US singles between the ages of 21 to 50 to discover which states and cities have the most heavy drinkers. What did they discover? The Southeastern United States is home to some of the heaviest drinkers in the country, with Jacksonville, North Carolina singles being 64.4% more likely to drink often. Not far behind is New Orleans, with singles from the Big Easy being 50% more likely to drink often.

Drinking Habits And Where You Live

Here are the top 10 cities with the heaviest drinkers from the PlentyOfFish analysis:

1. Jacksonville, North Carolina – 64.4 % more likely to drink often
2. Jackson, Mississippi – 63.9 % more likely to drink often
3. Norfolk, Virginia – 62.4 % more likely to drink often
4. San Bernadino, California – 62.3 % more likely to drink often
5. Killeenn, Texas – 56.5% more likely to drink often
6. Temple, Texas – 56.4% more likely to drink often
7. New Orleans, Louisiana – 55.4% more likely to drink often
8. South Lake Tahoe, California – 46.9% more likely to drink often
9. Portsmouth, Virginia – 46.7% more likely to drink often
10. Tyler, Texas – 46.4% more likely to drink often

Other city-wide findings:

  • Phoenix singles are 1.6% more likely to drink often
  • Chicago singles are 15.3% more likely to drink often
  • LA singles are 4.7%more likely to drink often
  • San Francisco singles are 10.9% more likely to drink often
  • Provo, Utah singles are 199.4% more likely not to drink
  • Gallup, New Mexico singles are 107.6% more likely not to drink

New York City singles:

The Research Team also took a closer look at singles in the Big Apple, and here’s where they found New York’s biggest drinkers:NYC-Boroughs

  1. Bronx singles are 3.3% more likely to drink often
  2. Brooklyn singles are 2.5% more likely to drink often
  3. Manhattan singles are 1.3% more likely to drink often
  4. Queens singles are 24.8% less likely to drink often
  5. Staten Island singles are 31.2% less likely to drink often

Here are the top 10 states with the heaviest drinkers from the PlentyOfFish analysis:

1. Hawaii – 32.7% more likely to drink often
2. Washington DC – 30.8% more likely to drink often
3. Mississippi – 30.0% more likely to drink often
4. Louisiana – 29.3% more likely to drink often
5. Texas – 25.3% more likely to drink often
6. Alaska – 22.9% more likely to drink often
7. Georgia – 16.4% more likely to drink often
8. Alabama -16.3% more likely to drink often
9. South Carolina -11.0% more likely to drink often
10. Virginia – 9.2% more likely to drink often

States with the fewest heavy drinkers:

  • Minnesota singles are 27.2% less likely to drink often
  • Wisconsin singles are 26.1%  less likely to drink often
  • Connecticut singles are 20.3% less likely to drink often

Drinking Habits And How You Love

The PlentyOfFish study also uncovered a statistical correlation between longest relationship length and alcohol consumption, as well as the type of relationship singles are looking for. What was discovered? It turns out that the shorter someone’s longest relationship was, the less likely they are to drink often. Less surprisingly, the more casual you are about dating, the more you drink: chart_1 (2)

  • Men whose longest relationship lasted less than one year are 45% more likely to not drink
  • Women whose longest relationship lasted less than a year are 50% more likely to not drink
  • Women whose longest relationship was either very short (less than one year) or very long (more than 10 years) are most likely to be non-drinkers. Women with a relationships that lasted 2-6 years are more likely to drink
  • Men who are seeking casual dating or no commitment at all, are 55% more likely to drink often
  • Men who want to marry are 81.5% more likely to be a non-drinker
  • Women who are seeking casual dating or no commitment at all, are 79.5% more likely to drink often
  • Women who want to marry are 73.0% more likely to be a non-drinker

(Research Credit: Morgan Cabot Design Credit: Christina Martin)


Singles and Sochi: The Sexier Side of the Winter Olympic Games

It looks like some singles aren’t watching the Sochi Winter Olympics for the love of sport! Here at PlentyOfFish we wanted to turn up the Olympic heat by surveying our users from across the US and Canada to identify the sexiest male and female athletes and the most and least attractive sports according to singles.

The survey also combined internal analytics to determine whether a mutual interest in sports plays a meaningful role in forming relationships.The survey showed that nearly 1 in 2 single men are watching the Olympics because the athletes are sexy, and roughly 1 in 3 single women admit to watching a sport purely for the sex appeal. More than a quarter of all singles admit to fantasizing about these athletes – so let the games begin! The Top 5 Sexiest athletes from the singles survey include:

Top 5 Sexiest Male Athletes Competing at Sochi:

  1. Bode Miller (Skiing) 22.4%
  2. Henrik Lundqvist (Hockey) 15.6%
  3. Charlie White (Figure Skating) 6.1%
  4. Bobby Brown (Skiing) 3.4%
  5. Shani Davis (Speed Skating) 1.4%

Top 5 Sexiest Female Athletes Competing at Sochi:

  1. Lolo Jones (Bobsleigh) 14.9%
  2. Linn Haug (Snowboarding) 14.2%
  3. Anna Fenninger (Skiing) 11.2%
  4. Anna Sidorova (Curling) 10.8%
  5. Tina Maze (Alpine Skiing) 8.6%

The Sexiest (And Least Attractive) Olympic Sports:

  • Snowboarding and Ice Hockey are considered the sexiest Winter Olympic sport by single women, each earning 27.3% of the votes
  • An overwhelming 43.6% of single men consider Figure Skating to be the sexiest Winter Olympic sport
  • Men and women agree that curling is the least attractive Winter Olympic sport – (41.7% of women and 28.3% of men)
  • 49.1% of singles consider Beach Volleyball the sexiest Summer Olympic sport
  • 51.9% of singles consider Weight Lifting to be the least attractive Summer Olympic sport

Sexiest Winter Olympic Sports Graph 1

An Increase in the Likelihood of a Relationship from Interest in the Following Sports:

The PlentyOfFish Research Team combined this survey with internal analytics to determine if a mutual interest in sports can play a role in forming a relationship between two people. Researchers discovered that singles who shared a love for hockey were 4-times more likely to leave the site in a relationship with another single who also loved hockey. A common interest for skiing increased a singles chance 3-fold of leaving the site with another person who loved the sport. From a sample size of 50,000 couples, an increase was identified in the following sports:

  • Singles who share a love of Hockey are 4.4 times more likely to form a relationship
  • Singles who share a love of Skiing are 3.8 times more likely to form a relationship
  • Singles who share a love of Swimming are 2.8 times more likely to form a relationship
  • Singles who share a love of Biking are 2.8 times more likely to form a relationship

Likelihood to form a Relationship Olympic Sports Graph 2

Olympic Viewership and Fantasies:

  • 38.7% of singles are planning on watching coverage of the 2014 Sochi Olympic Games
  • 31.2% of single women and 49.5% of single men have watched Olympic coverage because they found the competing athlete(s) sexy
  • 25.5% of singles admit to fantasizing about an Olympic athlete

New Research Study: The Most Desirable Singles of 2014

Everyone’s online dating, but who’s getting the most attention? 

As we enter the busiest season for online dating, one of the ultimate questions on the minds of singles is: “Do I have a new message?” It turns out the answer to this question depends on a whole host of things, including your drinking habits, your income, and your religion.

The PlentyOfFish Research team processed the messaging data from over 81,000 user profiles and 1.8 million messages among the 25 to 35 age group to discover the leading indicators that will determine which singles are more or less likely to receive a message. What did they discover? Women are no longer interested in the bad boy who doesn’t want to settle down, and men are increasingly seeking out educated women who are financially independent. But to a large degree, male and female attractions still follow traditional gender roles; Women still place high importance on a man’s income and men still give precedence to a woman’s age and body size.

Here are the PlentyOfFish key findings from the study:

  • Women between the ages of 25 and 26, receive 14.4% more messages. Women who are 33 years old receive the fewest number of messages
  • Women who are Catholic receive 20% more messages
  • Men who earn between $100,000 and $150,000/year receive 42% more messages
  • Men who want children receive 23% more messages
  • Those who ‘Prefer Not to Say’ if they want children  receive 21% fewer messages, and those who “Don’t want children” receive 42% fewer messages

*compared to the average user on the site within the sample group

How was the PlentyOfFish study conducted?

Two of our leading PhD researchers analyzed over 1.8 million messages and 81,000 heterosexual users over a 7 day period. For the purposes of this post, they focused on US men and women between the ages of 25 and 35 years old. All users must have been members of the site for at least one week. The information in this post is not based on anyone’s opinion or theory. These findings are based on the messaging behaviour of tens of thousands of real American singles sending millions of messages on PlentyOfFish. Here are the study’s results in details:

Who are the most Desirable Singles of 2014?

Women who are 25 years old. Women who are 25 years old receive 14.4% more messages.


Women who have a Post Secondary degree. Women who have a Graduate degree receive 6.45% more messages. Women who have a high school diploma receive 10% fewer messages.


Women who are Catholic. Catholic Women receive 20% more messages.


Women who Drink Often or Socially. Women who Drink receive 4.4% more messages. Women who don’t drink receive 24% fewer messages.

ideal_Man-Woman_Drinking Habits

Women who are Thin. Women who describe themselves as ‘Thin’ receive 41% more messages than the average user.

ideal_Man-Woman_Body Type-13

Women who have been in a Relationship for at least 3 years but not more than 8 years. Women who have been in a relationship for less than one year receive 31% fewer messages.


Men who make between $100,000 and $150,000/year. This group of men receive 42% more messages.


Men who want to be in a Relationship. Men who want a relationship receive 38% more messages. Men who are looking for something casual receive 52% fewer messages.


Men who are Christian. Christian men receive 20% more messages.


Men who have a Doctorate degree. This group of single men receive 33% more messages.


Men who have Brown hair. Brown haired men receive 20% more messages.

ideal_Man-Woman_Hair Color

By combining the leading indicators above, PlentyOfFish has come up with the characteristics that make up the most desirable singles of 2014:



The Ideal Woman of 2014:

  • Catholic
  • Thin
  • 25 years old
  • Post secondary degree
  • Dog Owner
  • Has been in a relationship for at least 3 years but not longer than 8 years
  • Drinks Often or Socially

TheIdealManof2014 (1)

The Ideal Man of 2014:

  • Christian
  • Doctorate Degree
  • Wants a Relationship
  • Makes between $100,000 and $150,000
  • Brown Hair
  • Athletic build

Which characteristics do you think are the most desirable among the opposite sex? Tell us in the comments below.

(Research Credit: Thomas Levi and Steven Oldridge) (Design Credit: Kelsey Bowman)

Giving Thanks & Breaking the Bank

We were feeling particularly nosy recently, so we asked our POF users what their plans were for the upcoming holiday weekend. Black Friday, the notoriously chaotic shopping day filled with flash sales and mob like crowds, falls on November 23rd this year – and only 44% of POF users are planning on shopping at all. Opting to save money for POF dates instead, we’re sure.

Out of those who do plan on doing some shopping, Wal-Mart and Best Buy come in as the most popular retail destinations, with a whopping 47% of the ladies planning on heading to Wal-Mart. And although 25% of total respondents are planning on perusing Best Buy for deals, its women who are more likely to shop for electronics over men this year. So what else are we buying? The majority of shoppers are on the hunt for clothes, but naturally 26% of women are still undecided as to what it is they are even looking for.

Despite current economic uncertainty, 30% of respondents are planning to spend $100-$500, with women opting to spend only slightly more freely than their male counterparts. Damage to the wallet is one thing, but how much is our time worth when it comes to getting what we’re looking for? Demonstrating admirable dedication, 23% of men surveyed are willing to wait for as long as it takes to purchase something they want – even overnight! Comparatively, only 19% of women were willing to do the same.

Could these male line dwellers be waiting it out through their Thanksgiving dinners? 16% of men are not even celebrating Thanksgiving this year – a percentage over 50% higher than women who are opting out. Of the POF users who are planning to indulge in some well-deserved turkey, 43% of women would wait over 6 months before bringing a date to Thanksgiving, compared to the 33% of men who would wait that long to bring someone home to mom and dad.  Interestingly enough, almost 20% of respondents would never bring a date to Thanksgiving – saving face in the midst of rampant overeating? No judgement.

Happy Thanksgiving!


Fall is upon us here at the POF offices, and we can certainly feel a nip in the air – but add a little Halloween talk into the equation and we’re chilled to the bone!

We all know that October provides some of the best excuses to cozy up to someone special, so why not take your date to the local pumpkin patch, spend the day shopping for Halloween costumes, or really take it to the next level and explore a haunted house together!

On a spookier note, Season 3 of AMC’s zombie hit, “Walking Dead” premiered last night. The show devoured basic-cable ratings records, drawing an audience of more than 15.2 million viewers – so we know we’re not the only ones with zombies on the brain.

Naturally, we went ahead and compiled a list of our top ten zombie-loving cities in America: and it’s probably worth noting that out of all the cities where people listed “zombies” as an interest in their POF profile, people from Seattle and Tacoma were seven times(!) more likely to do so when compared to the rest of general population. Needless to say, the west coast is packing some major zombie heat on this list.

And in the case of a zombie apocalypse, don’t say POF didn’t give you a heads up!


  1. Seattle, Washington
  2. Tacoma, Washington
  3. Austin, Texas
  4. Portland, Oregon
  5. Denver, Colorado
  6. San Francisco, California
  7. Los Angeles, California
  8. Honolulu, Hawaii
  9. Pittsburgh, Pennsylvania
  10. Boston, Massachusetts