Plenty of Fish Reveals Surge in Messaging for UK Singles During “The Festive Four”

The presents have been opened, the turkey has been eaten and the big day has passed. It’s December 27th, and we’re now in the middle of an odd holiday limbo – done with celebrating Christmas, but eagerly awaiting New Years Eve. And while some of us may be spending time with loved ones, catching up on work, or restoring peace of mind (and goodwill to men), Plenty of Fish is revealing another way UK singles are spending their time between December 27th to December 30th…you guessed it: online!

This 4-day period is being dubbed “The Festive 4” for singles, as the number of messages sent on Plenty of Fish surges by 32% from the previous week in the UK, as singles spend their last bit of holidays looking to connect with new people (and perhaps tee up a date for New Years Eve!).

Photo by Toa Heftiba on Unsplash

The Festive 4 also brings a significant increase in active users in the UK, and as the end of the year fast approaches, Plenty of Fish is revealing the top 10 cities where singles are the most actively looking for love pre-2019:

  1. London
  2. Manchester
  3. Birmingham
  4. Glasgow
  5. Liverpool
  6. Bristol
  7. Leeds
  8. Nottingham
  9. Belfast
  10. Sheffeild

Don’t see your city on the list? Not to worry. Here are 4 Plenty of Fish tips for UK singles looking to make the most of The Festive 4:

1) Wait Til You’re In The Mood. It’s so easy to mindlessly scroll on Instagram/online shopping/dating apps when you’re not really engaged, kinda bored, and Netflix is probably on in the background. Especially if you’re off work and have some downtime, it can be surprisingly easy to fall into a pattern of switching back and forth between apps for hours. However, to make the most of your time online and actually enjoy connecting with people, try only logging on when you truly feel open to it. Being present in the dating experience is a wonderful thing!

2) Show Them Your Festive Side. Believe us, uploading an ugly Christmas sweater pic or a cute photo of you in front of some holiday decor with your family pet is not only a great conversation starter for The Festive 4, you’re refreshing your profile and keeping it current. Double Win!

3) Capitalize On Easy Date Ideas. A lot of people are out of town during The Festive 4, but there is still SO MUCH holiday stuff happening in every town. Check out the holiday market, visit a local lights display, or hit the town for a festive cocktail with your date. There are so many options for fun dates before New Years Eve, so there is no need to put any pressure on that one day!

4) Change Your Headline. I know, I know, it sounds ridiculously easy, because it is, but the Headline feature on Plenty of Fish is one of the first impressions someone gets from your profile, apart from Usernames and images. Make it punchy, funny, and festive if you can. If it’s current and makes someone laugh, how could they resist sending you a message!

Happy Festive 4 from everyone at Plenty of Fish!

Shannon Smith

Posted by Shannon Smith

Shannon has been putting the ‘elation’ in the ‘Public Relations’ team at PlentyOfFish since joining the company in early 2010. Her penchant for jokes and all things hilarious can be topped only by her fierce love of writing. She also has a weird obsession with celebrities, and this one time she rode an elevator with Sofia Vergara.

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